Activities are the most direct way to acquire customers. Online TOB activities are essentially based on "content", such as distributing courses, Whatsapp Database distributing packaged dry goods documents, and using these as bait. packaged." Then the relative investment in offline TOB activities is relatively large. For example, in industry conferences, Whatsapp Database our company "focuses on content" and cooperates with KOLs in vertical industries to share dry goods to hold conferences to obtain clues. Or go to some exhibitions to gain customers through exhibition activities.
These are relatively heavy and suitable for companies that need to establish brand power to gain market share. 1. Online events, the quartet of content marketing Content is essentially a carrier, and this carrier can also be packaged. When we create Whatsapp Database enough content, we can operate activities and social fission.” For example, you often see "50+ event planning cases, 100 PDF dry goods methodology", if you want to get it, you can scan Whatsapp Database the poster, invite a few friends to join the group or add a designated enterprise WeChat to get it. This is the driving content before the event. , the way to get clues.
The marketing of TOB content online is basically to write official accounts, go to colleges, do activities and send reports. Activities are an important part of it, and the core is to turn "traffic" into "an important tool for sales leads", because let the target A customer Whatsapp Database signing up for an online event is a strong lead conversion CTA. To give a simple example: if I do an online course on how to refine the operation of millions of customers for TOC Whatsapp Database brands, the core is to sell my own "SRCM tools", and then broadcast live on other media, then the registration of the course will be Brings me a lot of leads,