What is the advantage of having a Phone Number Database smartphone over another product, service or location? How does one feel about the action takenMarketers like to think from models and theories. The well -known AIDA model Phone Number Database and other customer journey models define awareness as the first phase in a funnel or journey, viewed from the customer's point of view . But this awareness towards a product, service Phone Number Database or brand is not the starting point when we want to map the 'potential' customer from a marketing perspective.
It starts with the need that the Phone Number Database customer is still completely unaware of: the latent need. The start of the digital customer journey . Chances are you know the Bigdata example of retail chain Target . By means of a Phone Number Database loyalty card, the store could sense which products a pregnant teenager needed, based on her purchasing pattern and that of other customers. This use of so-called predictive analytics Phone Number Database shows that the latent need is the first phase that marketers must Horseless.
Carriage Syndromedelve into. Before Phone Number Database the potential customer starts looking for a product or service, people are already receptive to messages, based on the personal situation. Horseless carriage syndrome An Phone Number Database important reason that someone has no concrete need for a product or service is because he/she does not know about its existence. Travel back in time and ask around about the needs to improve the phone. 'I would like a longer cord, so that I can also call outside,' will be a frequently heard response. This is known as horseless carriage syndrome.