A software company that helps civil and industrial contractors manage projects from bid to completion, HCSS has been in business for 30 years. Its Jewelry Retouching clients build everything from roads and waste treatment plants to bridges, dams and pipelines. Although the company has traditionally had a rich marketing culture, four years ago it chose to focus on content and brought in Dan Briscoe. Soon after, he hired Skyler Moss to lead the digital Jewelry Retouching marketing department. Anchored by a solid content base, Dan, Skyler and their team (which has grown from five to 23 in four years) have reached new heights of success, one story at a time. Together, they're a dynamic content marketing duo whose shared philosophy is simple: talk to customers to figure out what they need to help them do their job better.
Dan's goal is to provide useful content to customers and give HCSS a bigger footprint. In short, he wants to deliver the right content to the right person, which is an important task considering everyone involved in the buying process. Talk to customers to Jewelry Retouching figure out what they need to do their job better, says dfbriscoe Click To Tweet Dan and Skyler's collaboration has resulted in some very useful new audience personas that have Jewelry Retouching helped fuel HCSS' customer-focused content initiatives, as well as their construction industry initiative called I Build America. This focus on both the audience and a larger purpose is why we chose Dan and Skyler as our first Content Marketer of the Year finalist duo.
Here are the lessons they learned inside and out. RELATED HANDHELD CONTENT: How to Build a Content Marketing Practice in a Year: Lessons from Monster Make the customer the hero One of the first major projects Dan and Skyler worked Jewelry Retouching on together was the HCSS Most Interesting Project Award (now called Construction Impact Awards). This program provides customers with a platform and a fun competition to showcase the work they do across Jewelry Retouching the country (and beyond) using the company's software. “He probably got 50 times the results we thought,” Skyler says. "It blew up our web servers and nearly crashed our site in the first 30 minutes.