Editor's introduction: At present, the short video market is still growing steadily. Following the official account that mainly produces pictures and texts, WeChat bulk sms service has launched a video account, which fills the gap in the short video community based on real friends, and promotes the mutual conversion of public domain traffic and private domain traffic. This article starts with product description, product positioning, demand analysis, product structure, etc., and analyzes the two core functions of WeChat video account "video viewing" and "video creation". Let's have a look! This PRD bulk sms service document is based on the existing PRD documents of other applications on Renren's product manager website, and is written with the theme of WeChat video account.
Since the author is abroad, the live broadcast function cannot be used normally, and the live broadcast belongs to the subsequent iterative addition function, so bulk sms service this PRD document mainly focuses on the two core functions of " video viewing " and " video creation ". The author himself has just entered the product industry. If there is any inappropriateness or error in this article, please Haihan, and please correct it. An overview of the documentation 1. Version revision record 2. PRD output environment 2. Product description 1. Product introduction and background introduction WeChat is an instant messaging software launched by Tencent on January 21, 2011. It provides functions such as voice conversation, circle of friends, payment, official account, applet, and video communication. After bulk sms service ten years of development, WeChat has not only successfully written text messages into history, but also turned it into a way of life, a national-level product with 1.1 billion daily active users.
At the end of 2020, 1.09 billion users opened WeChat every day, 330 million made video calls, 780 million entered Moments, 120 million posted Moments, and Moments had 100 million videos every day. Every day, 360 million people enter the official account, and 400 bulk sms service million users use mini programs. In the current WeChat ecosystem, official accounts have high requirements for content output and are only suitable for a small number of people. The circle of friends is mainly based on pictures and short text. At the same time, with the rapid development of short videos and 4/5G networks, video expressions have been accepted and adopted by more and more users. Public domain traffic bulk sms service is saturated while private domain traffic is gradually gaining momentum. There should be a video in the WeChat ecosystem. content platform. Therefore, we plan to launch the "video account" function, and we define the video account as a short content platform that everyone can create.