Marketing emails should be branded and refined Do marketing emails have to look good? Not always. In our own testing at Groove, for some of our email drops — particularly in customer onboarding — plain text emails without logos or colors convert the best. In fact, it's the highest converting email in our entire integration, performing about 35% better than the same copy in a branded template: The 6 Biggest Email Marketing Myths, Debunked | SEJ For comparison, here is the branded version of the same email: The 6 Biggest Email Marketing Myths, Debunked | SEJ Advertising Continue reading below We're not the only ones who have won plain text emails. HubSpot tested the claim that HTML emails performed better than plain text emails. Again, it all depends on your audience, who might prefer the conversational and personal feel of a regular looking email to a well-designed email.
If in doubt, test. Don't Buy Email fax list Marketing Myths Email marketing is extremely valuable. It's powerful, cheap and easy to implement. Advertising Continue reading below But there's a lot of bad advice out there. I hope this article has convinced you not to take any of these common myths at face value. As with any type of marketing, best for your unique audience: what works on them is all that matters. This post was originally posted in Unbounce and is republished with permission. You've spent a fortune on your new e-commerce website, but only a few of your visitors even find the right product, let alone buy something. Errors that look like minor glitches can have a cumulative effect and lead to low conversion rates and a significant loss of profit.
In this article, I'll go over some common issues so you can get the most out of your B2C eCommerce website traffic. 1. Not using the filters or using them incorrectly If you're looking to buy a new dog collar, you probably already have a few criteria, like price, size, color, material, etc. However, not all collars are the same - you may want to buy a small one for a Chihuahua or a large one for a Great Dane. You might be on a budget and you might want a color that matches your favorite bag. If you were shopping at, you wouldn't be able to narrow down your options in the Collars & Harnesses category. They just give you an unsorted and unfiltered (see the difference between sorting and filtering) list of different collars and harnesses. (Larger sites can also benefit from SEJ's tips for e-commerce search success.)