Visual content offers a powerful way to connect and engage consumers. It also helps companies maintain a competitive advantage where such an advantage matters. But when it Industry Email List comes to creating, managing and publishing the volumes of content required to win the engagement game today, it can be hard to keep up. Asset managers should think through all possible variations in advance and create a large number of variations of each asset, for Industry Email List every channel and screen size it might be displayed on. In most organizations, it is also difficult to ensure that each team has access to these resources when they need them and that they know how to optimize them for each channel on which they use them.
Now that the COVID-19 pandemic has led to widespread remote working and distributed teams — not to mention more fluid work schedules — it's even harder to Industry Email List establish and maintain efficient and productive workflows. Waiting for creatives and developers to meet these needs and challenges on their own zaps resources and badly Industry Email List affects the skills of your most talented employees. Your teams need to brainstorm new content ideas, imagine unique visual experiences, and strategize campaign assets — without worrying about file sizes and crop rates.
Fortunately, it doesn't have to be that way. A well-designed DAM (Digital Asset Management) solution easily handles this large-scale content demand. Advanced Industry Email List DAMs have gone beyond once rudimentary databases for ingesting, storing, and accessing assets. Today, they automatically handle huge parts of the optimization and delivery process for you. They Industry Email List generate variants through clever cropping and resizing, and make it incredibly simple to produce new assets from existing assets. Holistically, modern DAMs improve workflows across the enterprise. Here's how.