Companies put a lot of stock in logos, and who Special leads can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And Special leads when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. A rebrand is closer to a revolution than an evolution. It should represent a fundamental shift in how you position your business.
Sure, the logo and design will be a part of this. But the most important aspects Special leads will be the rationale behind the initiative and the outcome you’re hoping to achieve. Most of today’s rebranding efforts are in response to changes in the marketplace or consumer behavior. Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. When Special leads Airbnb turned the hospitality industry on its head, Marriott responded with the launch of Moxy Hotels in hopes of appealing to Millennial Special leads travelers. Radisson did the same with
Radisson Red, introducing a hip, lower-cost option for this same demographic. Both Special leads of these rebranding efforts are more than design or messaging—they’re new experience-driven business models. And it’s this emphasis on experience that’s altered how businesses think about branding. If you want to connect with consumers, branding—or rebranding, at that—has to move beyond look Special leads and feel. It must encapsulate and communicate the authentic purpose of your brand. Ogilvy did just this when it went through a rebranding initiative—or, to use the agency’s terminology, a “re-founding.”