How often do you call a business directly to make a purchase? Well, there was that moment when you called the realtor that sold you your first house, right? Oh, and to think about it, you called the company that tore up those ugly Image Masking carpets and replaced them with the crisp wood you constantly get compliments on. To think about it, the other day you called the hotel in Austin to secure your reservation for your next business trip. Ok, maybe this doesn't sound like you at all? You're renting, you're not interested in 'spotless wood', and the furthest you've 'traveled' on business Image Masking was when you cycled 20 minutes to work this morning. Regardless of your life situation, you probably use the phone for shopping more often than you even realize. Well guess what? Your customers too. Phone calls are a critical part of winning new business for a variety of businesses across multiple industries. In fact, calls are the single most important type Image Masking of lead for many businesses, often worth 5-10 times more than fill-in-the-moment leads . Call tracking image saying "be the leader of the ring".
Another thing these phone-friendly industries have in common? Many of them use paid search to drive traffic to their websites, which is often the source of these calls. Still not convinced? According to AdInsight, 43% of all search-related conversions happen over the phone , and 65% of businesses consider phone calls to be their most Image Masking valuable, high-quality source of leads . However, there is a major problem with calls from paid search campaigns: they often go untracked, which dramatically understates the impact of PPC on leads and conversions. Without call tracking data, marketers are left in the dark in terms of which keywords, ads, and landing pages are the primary drivers of calls, leading to uneducated decisions in terms of PPC strategy . Without effective call tracking, advertisers risk Image Masking losing a large chunk of phone call conversions because they simply don't know where to focus their time and resources. They can't put more budget into the keywords that generate the most calls if they don't know what keywords they are! Fortunately, there are tools available to advertisers to track those phone calls (which I'll get to later) and make smarter marketing decisions, but how do you know if it's worth it? Are phone calls really essential Image Masking to your business model? If you belong to one of the 10 industries below, the answer is YES! PS Did you know Direct Call ads are now available for website traffic campaigns? Learn more about Facebook Click-to-Call Ads here.
The 10 industries that MUST track phone calls Call tracking funny picture of Obama saying "Hello, Verizon? I'm interested in your tracking plan everyone." 1: Home Services Think plumbers, painters, landscapers, cleaning services, flooring, window/door Image Masking installation, you get the essentials. If your industry falls under the home improvement category, you definitely need to track calls, as you're likely getting an increasing amount of them every day. Imagine your prospect needs to install a new sink: they probably Google “sink installation service” or “plumbing service”, click on a few ads to compare (keep in mind that they may not even realizing that the results he clicks are ads), then called the service of choice to schedule a time to complete the installation. This is' a common conversion path for these types of requests, because if you're assigning someone to come to your house to respond to a service request, scheduling is most effective over the phone; call Image Masking tracking is therefore a necessity! You want to be sure you know which keywords, ads, and campaigns are generating the calls that turn into new customers. Check out an example of a local plumbing ad encouraging phone calls.