The market is becoming more and more calm, and executive list the promotion model that relies on "burning money subsidies" to drive user growth has gradually decreased. How to maximize corporate profits with limited capital investment is a new executive list problem that many market and operation personnel must face. Under the wave of the needs of the times, the concept of "refined operation" came into being. Taking users as the center, designing user behaviors, and guiding operational decisions through user behavior data are the specific manifestations of refinement. 1.
Understand users, start with designing user executive list behaviors Refinement operation, in simple terms, is a method that combines market, channel, and user behavior data analysis to carry out targeted operation activities for users to achieve operational goals. Usually, we set up a funnel model for the conversion of the critical path in the website to determine whether the executive list design of the entire process is reasonable and whether there is room for optimization in each step.
In this way, we can understand the real purpose of users executive list coming to the website, provide them with a reasonable access path or operation process, and improve the conversion rate scientifically and meticulously. When we complete an action/action, executive list we usually need two systems to coordinately dominate, one is the rational system and the other is the intuitive system, and the behavior dominated by the intuition often happens inadvertently. Just as when we use cash to pay,