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PARBOTI RANI
Aug 03, 2022
In Education Forum
Why It Works Personalization: From the timing of the email (birthday) to the personalized salutation, this email was sent to the right person at the right time. Email Marketing Campaign Example: Harpoon Brewery - "Happy Birthday Carly!" 9. Rip Curl Marketing Campaign: Promotion "JOIN THE REVOLUTION." That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. Why It Works At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch. Email Marketing Campaign Example: Ripcurl - "Join the fax number list revolution" 10. J.Crew Factory Marketing Campaign: Promotion For many of us, when it comes to wrapping gifts, the struggle is real. J.Crew Factory recognized this problem and then created this email to serve as a solution for those incapable of pulling off a Pinterest-esque wrap job: gift cards. The email offers up two different ways to pick up a gift card in store or online in an effort to avoid excluding anyone. They've also included a map of the nearest store location at the end of the email to lower the purchasing barrier even further. Why It Works It combines humor with a low-stress, low-friction solution. Email Marketing Campaign Example: J.Crew Factory - "If your wrapping looks like this, you may want to get them a giftcard" 11. charity: water Marketing Campaign: Engagement When people talk about email marketing, lots of them forget to mention transactional emails. These are the automated emails you get in your inbox after taking a certain action on a website. This could be anything from filling out a form to purchasing a product to updating you on the progress of your order.
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PARBOTI RANI

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