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Robinrobi Seo
Jun 16, 2022
In Education Forum
There is a scenario that occurs from time to time in the product development process: a certain product, a certain function, a certain performance index, obviously it is done according to the customer's (or boss) requirements, and also meets the testing standards agreed category email list upon by both parties. However, the customer (or the boss) is not satisfied: it may be optimized and improved at light, and the product may even be cancelled. In this scenario, as category email list a product developer, I saw that I worked hard and worked overtime to drive out the results. Not only did they not get the recognition and praise of the customer (or the boss), but they were praised by the customer (or the boss). Cold words and even ruthless rejection, the inner grievance and anger can be imagined. It's just a matter of smiling, expressing a heartfelt thank you to the customer, and promising immediate correction right now. Why are customers still dissatisfied with things that are clearly done according to customer requirements? In the process of product development, should we listen category email list to the voice of the customer or not? We analyze and discuss from the following three aspects: Customer requirements are not equal to customer needs; Customer demand is not equal to product category email list demand; Requirement verification. 1. Customer requirements are not equal to customer needs What are customer requirements. Every time we communicate with customers, we will talk about a variety of product-related information. Such as product specifications, models, appearance, technical solutions, performance indicators, cost, delivery, etc., these are all customer requirements. These category email list customers require the following characteristics: Sometimes it's vague, the customer doesn't say it clearly, let you figure it out yourself; Sometimes it is fragmentary, and I talk about it when category email list I remember it, but it is not complete every time; Sometimes it is inaccurate, the customer may not be professional enough in this field, and the requirements are not reasonable; Sometimes it changes frequently.
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