Forum Posts

Robiul Islam
Jun 22, 2022
In Education Forum
And you too. no more than 20 keywords per ad group. 20 Banner Design is a maximum here. You don't have to hit this. Smaller, targeted ad groups will win by blindly hitting every keyword variation under the sun. Everytime. Now, these tools are perfect for finding keywords. But if you start researching every variation that comes along… well, you're just making your life harder. Don't get caught up in the small details. Keep it simple and stick to smaller, well-organized keyword lists for Banner Design specific ad groups. What happened to common sense? Life would be much better if more people used their common sense. But don't worry, we're not going to launch into a full complaint about the current state of the world. This is neither the time nor the place. When linking PPC, common sense is needed to group keywords into simple, closely related ad groups. It's something we should be good at. It's a physiological human impulse to categorize everything into simple, clear and neat boxes. This is how we Banner Design make sense of the world around us. Suppose you are preparing a campaign for a bakery. It doesn't take much to recognize that you can group your keywords by: Product (cakes, pastries or desserts) Flavor (chocolate, vanilla, strawberry) Dietary requirements (gluten-free, vegan, nut-free) Location (if they have more than one branch) And yet, this is often overlooked. It's something you all know, but you spend so much time focusing on details that don't matter. Which brings us nicely to our next point. Don't get Banner Design carried away with technical details There are thousands of blogs and resources that will talk about keyword match types: what they are, how to use them, and why you need to add negative keywords to your directory. This is all well and good, but there is one thing that seems to be missing: keyword intent. Here is the bottom. Without looking at keyword intent, your campaigns are almost sure to include the Banner Design wrong keywords. Sorry, but it's true. If someone is searching, he has a particular goal in mind. Nobody really seeks things for fun. These objectives are divided into 4 main categories: Informative. For example: “how to remove coffee stains from a white carpet”. Navigation. This may include searches such as “nearby carpet store” or “RugMaster contact information”. Commercial. This may include searches such as "Best pet rug" or "Wool or cotton rug". Transactional. This can include keywords such as "rugs for sale". If you're creating a campaign to sell only beautiful white wool rugs, you won't be bidding on informative Banner Design keywords. After all, if they're using the search “How to remove coffee stains from a white carpet,” it's safe to assume they already have a carpet. It would take a mighty coffee stain to demand a new one. That's not to say that if you're selling something, you should only stick to transactional keywords. If you have a physical store, bidding on navigational keywords is a big thumbs up. Coupled with the fact that 57% of traffic comes from mobile and tablet devices,
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Robiul Islam

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