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Village live Fun & entertainment
Jul 30, 2022
In Education Forum
The gradual commercialization of Zhihu has brought another change that was not originally envisaged, that is, the brand has more exposure, a more sincere voice and a more positive image in general on Zhihu. Zhihu first provides brands with institutional certification, brand questioning and other capabilities, allowing brands to maintain "personalized" operations on Zhihu, enhance affinity, and build mutual trust with users. Brands can also invite excellent respondents in related fields through the platform, recommend products, tell principles or historical stories, and make objective evaluations. Previously, if the brand had such a demand, it could only bypass the platform to contact the head resource or MCN, and it was easy to "roll over" due to inefficiency. In 2020, Zhihu will package the content services of enterprises into a "Zhi +" plan, led by b2b data the platform, to accurately connect hot topics and excellent creators, revitalize the existing UGC content, and fully activate the creative ability. At present, the president can start the content creation of "knowledge + self-selection" in the creation center of Zhihu, and select the brand tasks that he thinks can be written well, and write more relevant to the topic. This kind of "people looking for brands", combined with the previous "brands looking for people", has achieved a more accurate matching of supply and demand than the previous "blind people touching the elephant" style matching. It should be pointed out that any form of brand-sponsored content must still strictly abide by the Zhihu community norms when writing, and must also undergo readers' tests and fact-checking, which is related to the credibility of the author's painstaking efforts. 04 Conclusion In the past ten years, Zhihu's image and role have been changing constantly.
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